Blog | Celia Shuyue Li

Articles on product design, visual identity, and creative practice by Celia Shuyue Li.

The 10 Biggest Product Stories of 2019
December 24, 2019

The 10 Biggest Product Stories of 2019

Black Lines brand identity, by & Smith Black Lines wants it to be as easy to serve a Negroni as it is a pint of lager. The drinks company is seeking to revolutionise the bar experience by serving cocktails by draught with a changing menu of drinks (as well as same favourite stand-bys). A pink grapefruit spritz was served through the summer while a new pear and white tea fizz joins the line-up for winter. ...

read more

LET’S WORK TOGETHER